MediaKit

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Why Milepost?
We know… we know: Outer Banks locals don’t use mileposts — unless it’s to help visitors with a random question like, “Where’s a good steamer joint?” or “What’s there to do on Saturday night?” In our opinion, that makes residents the real mileposts. Stuck here on purpose. Standing tall no matter the season. Ready to offer help, but at the same time showing people how lost they really are — and grinning the whole time. And that’s all Outer Banks Milepost aims to be: a cultural positioning system that celebrates local life and lets everyone from natives to newcomers know just where they’re at.

Why newsprint?
What makes the Outer Banks so special is its lack of pretense. For some people, maybe owning a second home “in the 252” is a status symbol. But for those who live here, just living here says it all. You gotta be gritty. Savvy. Humble. And most of all, committed. We’re not printing Milepost to impress people with our glossy exterior; we want them to talk about our content and character. Because the only thing that survives, thrives and counts on this barrier island is your willingness to stay put. (Besides, websites and weeklies require 24-hour attention — and we live at the beach for a reason.)

Just plain why?
We know what you’re thinking: isn’t the Food Lion foyer crowded enough? Yes, there’s plenty of printed matter that claims “Outer Banks.” And they almost always target visitors with prefab lists of area attractions and slick sales pitches while offering little for those who actually live here. Milepost works to reflect Outer Banks life from an insider’s perspective — and put it where residents do their real living. We’ll inform some. Rant some. Laugh plenty. But all of it will feature local values and flavor. Not only telling folks what they might have missed — but celebrating the unique elements we all willingly share. Think of it as a funhouse mirror that magnifies the Outer Banks’ most quirky and compelling features to the world at large. Familiar or unfamiliar — native, transplant or tourist — readers will find it more fascinating each time they look.